We are aware of the fact that operating in the Property Development industry is highly dependent on customer care, reliability, quality service and marketing of our services offering. Every year we roll out a robust marketing and communication activities to enhance our relationships with both actual and potential customers to ensure Empire Properties is known locally and abroad by exploiting the core marketing mix variables described below.

Place: We have opened an office in Gaborone City in a strategic location making us highly accessible to both actual and potential customers.

Product: We offer a number of personalized services that create a memorable homes and commercial properties experience to our clients. These service offering have been narrated widely in this business profile.

Price: In any industry the market forces of demand and supply determine the price. We set our prices to uphold cost effectiveness, customer satisfaction and at the same time ensure that our prices are affordable across all customer categories.

Promotion: This is based primarily on informing potential customers of our existence. The intention is to highlight the benefit of utilizing our quality products and services. The management use among others:

• Public relations
• Personal selling
• Sales promotions
• Advertising [flyers, advertiser, website, print media, radio adds, radio talk shows and social media like twitter, facebook]